21 Mar
Preparing Yourself for a Corporate Photography Session
Posted in Niche Marketing by NicheMarketer No CommentsSuccessful companies will, from time to time, want to photograph their staff for advertising materials, promotion, and the company webpage. Yet executives can be some of the most difficult subjects to photograph. Some would rather wrestle with children than take pictures of executives. But the photography session does not need to be a bad experience. Let’s discuss some ways to prepare yourself, or your staff, so that the pictures will promote your company and its image in the best possible way.
Be sure, as the subject of the picture, that you are well prepared. Photoshop has become an accepted verb in English, but photographic retouching cannot replace looking your best. You will want your picture to present you genuinely. You will want people to recognize you from your picture.
Some photographers would like people to bring their wardrobe with them rather than wear it; others don’t require this. Either way, be sure what you wear portrays the image you want for the company and that it is clean and neat. If you are inept at matching colors or patterns, get help. The photographer is well trained in this. So it would be good to bring one or more alternate garments with you in case what you have chosen is not acceptable for some reason.
Some photographers state that drinking plenty of water before the session actually makes a person look healthier. Come early and don’t schedule an important appointment immediately after the session. When you have pressures on your mind, it will show up on your face.
Your attitude will be transparent. Therefore, come relaxed, well rested, and happy, even temporarily carefree. The executive portrait is very important. They may attract customers who in turn bring in money to the business. Or they may repel potential clients because they present an image other than what the person is looking for. Let the photographer try various ideas, even ones you don’t care for. They are the experts who know what is best.
Schedule the session early in the day or at a time when you look most rested and refreshed. This solves the 4 o’clock shadow problem as well. If the session is later, men should shave just before it; women who wear jewelry, be sure it does not distract from your countenance. Speaking of faces, be sure yours is washed. A shiny, oily look is not good. The photographer may even powder your face to avoid it. Get your hair cut a few days before the picture. If your hands are to be in the picture, even the men might consider getting a manicure. The picture is important enough to employ the services of a hair stylist so that your face is accentuated best.
Some executives want to get their picture taken in their own office. If proper lighting can get set up, this is fine. One final suggestion: examine yourself in a full length mirror or have someone else check out your appearance. Even the smallest thing out of place may require it to be done over.
The photographer you choose should have a good reputation for coporate photography. He/she should be both trained and experienced for this branch of photography. Though the coporate photo is only a picture, it has great potential in helping a business. Follow these suggestions for the best experience possible.
Expressions Photography has been specializing in portrait and Virginia Beach Photographer for years. Visit their website to see the portfolio.



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