27 Jan
Chiropractic Marketing: Increase Twitter and Facebook Results By Four Times With A Simple Trick
Posted in Niche Marketing by NicheMarketer No CommentsThis article reveals a chiropractic marketing strategy that can get four times more people reading your Twitter and Facebook posts. Twitter and Facebook is an excellent way to get new patients, yet few know the most effective way to get people to read your messages. Article explains one of my favorite little tricks.
Would you like four times more patients to read your Twitter and Facebook messages? The secret is using photos! Mentioning you have a new photo for someone to see and generating curiosity behind it, can cause your click through rate to skyrocket. People are looking to be entertained. The entertainment value of photos has been shown to be very efficient way of getting our patients to view our Twitter and Facebook messages. Hey, if they are not viewing your messages than what’s the point?
How Effective Are Photos? We have seen a 400% rise in the number of people viewing our posts whenever we include pictures. I have seen a similar result when photos are used by our chiropractic clients. They are getting big results when they tie in a photo with a brief promotional message.
How popular are images on Facebook? To give you some idea, there are roughly 850 million photos uploaded to Facebook monthly. Wow, that is a lot and should indicate how popular they are.
You can tag people in photos and it will notify them that they’re in your photos which we’ve seen dramatically increases the relevancy of this message to the patient.
And, photos are fun! It allows patients to see you as a real person, beyond the lab coat. Photos are an excellent way to cement the bond between doctor and patient. How Can I Begin Using Photos?
It’s easy. Get a Flickr account at Flikr.com. Flikr lets you upload pictures for free. It is then a one-click process to show a photo in your twitter or facebook stream. The aim here is to increase the frequency of your use of photos and tie them in with a brief promotional message to drive the patients into the practice. We have seen the use of photos boost readership by four times. Give this method a try. It really works.
This article merely scratches the surface of marketing with Twitter and Facebook. At our website, I created a training video on this strategy so be sure to check that out.



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